VOBRO — WOW PIANKA
2025 · Three flavors spin. One wins.
WOW Pianka is Vobro's play on the children's confectionery market — a marshmallow with jelly in chocolate, sold in three flavors: orange, lemon, cherry. The brief: make something loud enough to stop a child mid-aisle. The answer: a visual system built around casino energy, color explosions, and a cross-section so satisfying it sells itself. Every frame is a slot machine pull — three reels spinning, every result a jackpot.
The strategy borrows from slot machines and arcade games — bright, fast, rewarding. Each flavor is a color reel: orange pops, lemon glows, cherry pulses. The cross-section macro is the jackpot moment — chocolate shell cracking open to reveal layers of marshmallow and fruit jelly. WOW doesn't whisper. It shouts from the shelf.
"Peel it, crack it, win."
Chocolate shell, marshmallow layer, orange jelly center. The flagship flavor — the one that lands face-up on every spin.
"Sour hit, sweet finish."
Milk chocolate coat, pillow-soft marshmallow, bright lemon jelly that bites back. The surprise reel.
"Deep pink. No warning."
Chocolate, marshmallow, cherry jelly — the flavor that pulls you back for one more.
The visual system borrows from arcade culture — saturated colors, fast cuts, reward loops. Every frame is designed to trigger the same dopamine hit as cracking open the chocolate itself. Loud, bright, unapologetic.
| SOFTWARE | Blender 4.2 · Cycles · After Effects · Photoshop |
| RESOLUTION | 3840 × 2160 px (stills) · 1080 × 1080 px (loops) |
| SAMPLES | 4096 per pixel · OptiX denoising |
| MATERIALS | Chocolate gloss · marshmallow subsurface · jelly translucency |
| TEXTURES | 4K PBR · custom foam normals · jelly caustics |
| MOTION | 4 loops × 3 seconds · 30 fps · H.264 + GIF |
| RENDER TIME | 14 minutes per still · 8 hours per loop on RTX 4090 |
| COLOR PIPELINE | ACES · Filmic Log Encoding |
| DELIVERABLES | 3 flavor heroes · 2 macros · 4 motion loops · packaging set · lifestyle |
"Three reels. Every spin wins."