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VOBRO — EGO
2025 · Five passions, five worlds
— Project

Tastes that don't apologize. A campaign for Vobro's premium praline collection — five flavours, five worlds, one collection that refuses to be quiet.

EGO by Vobro is now competing on shelves across Europe and beyond. The challenge was to lift the visual story above generic premium-praline cliché — gold + brown + flourish — and into a place where each flavour has its own voice, its own world, its own moment. Built entirely in Blender with lifestyle CGI compositions inspired by Sundae Body Mists, Squeeze and modern FMCG editorial.

— Concept

"Five passions. Five worlds. One EGO."

Each EGO praline is a different mood. Hazelnut as restraint, plum as twilight, pistachio as escape, cherry as boldness, almond as lightness. Five flavours that arrive in their own scenes — not in a studio. Pleasure that doesn't apologize.

— References Lifestyle FMCG · bold colour · playful confidence
Sundae Body Mists by Jo Cutri Studio — Y2K-tinted FMCG
Zingo Snacks — basket scene, bold playful
flora glow hydrogel masks — clothesline composition
Cosnori mask — sky backdrop, single hero
Claire cosmetics — fruit + product chiaroscuro
net bag of citrus
Mango skin — cream net flat-lay
Jacquemus bag — basket overflow, colour clash
Doorderma cream — editorial fashion campaign
— Identity EGO wordmark across colour environments
— RENDERS Blender scenes of doypacks
— Colour Five flavours · five worlds · gold anchor
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#1F5C2E · #4B1F5C · #7DB833 · #C4258A · #E8DDC8 · #C9A84C
— Emblem Vobro signature on chocolate
01-logo system
02-logo system
— Packaging Five SKUs · unified system
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ALL 5 POUCHES FRONT VIEW
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ALL 5 POUCHES FRONT VIEW
— Detail Gold foil · embossing · finish
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ALL 5 POUCHES FRONT VIEW
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GOLD FOIL LOGO MACRO
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POUCH MATERIAL TEXTURE
— DTP Print-ready · Illustrator
01 — Layout grid ·
Print-Ready File
02 — CMYK + Pantone gold
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— HERO SHOT
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— Editorial campaign hero
Hazelnut Macro
— 01 / Hazelnut Passion

The Stoic

"Found it on the way home."

Milk chocolate shell, smooth hazelnut cream, one whole roasted hazelnut. Forest restraint with a slow finish.

— 02 / Plum Passion

The Mystic

"Rip-it-open o'clock."

Two-layer filling — white cream with cocoa pieces, deep plum reduction. Twilight in a praline.

Plum Macro
Pistachio Macro
— 03 / Pistachio Passion

The Adventurer

"Holiday in your pocket."

Vibrant pistachio cream with golden kadayif strands. The Mediterranean inside Polish chocolate.

— 04 / Cherry Passion

The Seducer

"Caught red-handed."

Whole cherry suspended in deep ruby liquid, sealed in milk chocolate. The praline that makes a sound.

Cherry Macro
Almond Macro
— 05 / Almond Passion

The Pure One

"Light enough to float."

White chocolate shell, silky cream, one whole roasted almond. Monochromatic discipline at its sweetest.

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06 / Holiday in your pocket
EGO Pistachio Passion
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07 / Rip-it-open o'clock
EGO Plum Passion
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08 / Caught red-handed
EGO Cherry Passion
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09 / Light enough to float
EGO Almond Passion
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10 / Found it on the way home
EGO Hazelnut Passion
— Modeling Clean topology · production-ready
Wireframe
01 — Wireframe · clean quad topology
Topology
02 — Topology · Vobro EGO doypack
UV layout
03 — Render · viewport / render
Render
04 — UV layout · 4K PBR maps
— Editorial Magazine spread mockup
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EDITORIAL MAGAZINE SPREAD
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OOH BILLBOARD — WARSAW BUILDING FACADE
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OOH BILLBOARD — WARSAW METRO
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WEB HERO BANNER 21:9
— Technical Project specifications
SOFTWAREBlender 4.2 · Cycles · Photoshop · Illustrator
RESOLUTION3840 × 2160 px
SAMPLES4096 per pixel · OptiX denoising
POLYCOUNTHero asset: 28500 · Full collection: 412000
TEXTURES4K PBR · custom emboss normals · gold foil
RENDER TIME22 minutes per frame on RTX 4090
COLOR PIPELINEACES · Filmic Log Encoding
POSTPhotoshop · grading · atmospheric
DELIVERABLES5 hero packs · 5 macro · 5 lifestyle · 3 cinematic
HOURS218 from concept to delivery

"Tastes that don't apologize."

Studio
Davidova.Studio
Art direction
Alexandra Davidova
CGI
Alexandra Davidova
Client
Vobro
Year
2025
Location
Warsaw · Worldwide
Next project → studio@davidova.studio