Cherry Passion hero
— Magenta companion piece

Cherry Passion

Client
Vobro
Year
2025
Scope
CGI · Packshot · In-tray Macro
Project

The same grammar, different temperature.

Cherry Passion is the magenta-pink companion to Hazelnut Passion in Vobro's Passion line. The pack artwork — pink gradient, gold ribbon, cherry-and-chocolate splash — was supplied final. The CGI mirrors the Hazelnut workflow: open-tray hero with hero plaque, plus two closed-pack views.

Concept

Where Hazelnut Passion was cool and forest-toned, Cherry Passion sits at the opposite end of the heat-map. The visualization carries the same lighting setup and tray geometry, so the two SKUs read as a coherent line when displayed beside each other on shelf or in catalogue.

Switching the background to a moody gold-particle field reinforces the gift-context that the magenta artwork already implies — without competing with the splash composition printed on the plaque.

“A range only reads as a range when the CGI is disciplined.”
Technical
SoftwareBlender · Cycles · Photoshop
Resolution3840 × 2160 px
Pack formatRigid carton · two SKUs (slim + square)
MaterialsCoated magenta card · gold foil · clear PET tray window
Deliverables1 open-tray hero · 2 closed-pack views
Source artworkProvided by Vobro (final pack design)
Studio
Davidova.Studio
Art Direction · CGI
Alexandra Davidova
Client
Vobro
Location
Warsaw · Worldwide
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