Frutti di Mare hero
— Premium pralines · four formats

Frutti di Mare

Client
Vobro
Year
2024
Scope
CGI · Packshot · Range Lineup
Project

Catalogue-grade clarity.

Frutti di Mare is Vobro's seashell-shaped premium praline range. The four-SKU lineup — 90 g, 185 g, 225 g, 370 g — shares one finished artwork system across very different pack geometries. The visualization deliverable was a clean, catalogue-grade set: every pack on white, every shadow consistent, every gold accent at the same warmth.

Concept

For range-listing pages, the brief was hierarchy without drama. Each pack sits in isolation on pure white, evenly lit, with a tiny on-axis shadow — so the buyer can scan SKU sizes at a glance without any pack winning the page.

The hardest part of these renders is invisible: matching the gold-foil accent across four different pack shapes (carton, gift-bow tower, square, gift-ribbon hero) so they all read as the same brand at any thumbnail size.

“Four shapes, one brand voice — held together by lighting discipline.”
Technical
SoftwareBlender · Cycles · Photoshop
Resolution3840 × 2160 px each SKU
Pack formatFour rigid cartons · 90 / 185 / 225 / 370 g
MaterialsWhite coated card · gold foil · embossing
Deliverables4 individual packshots · 1 range lineup
Source artworkProvided by Vobro (final pack design)
Studio
Davidova.Studio
Art Direction · CGI
Alexandra Davidova
Client
Vobro
Location
Warsaw · Worldwide
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