Love & Cherry hero
— Lovely pralines on silk

Love & Cherry

Client
Vobro
Year
2025
Scope
CGI · Packshot · Editorial
Project

Gift, not product.

Love & Cherry is a heart-shaped praline gift box by Vobro. The artwork — gold heart-pattern frame, cherry-and-chocolate splash, foiled script — was supplied finished. My work covered the CGI staging of the closed pack and its loose pralines for catalogue and seasonal campaign use.

Concept

The artwork already does the romantic heavy-lifting. The visualization concentrates on the object's quietest qualities: matte white card, gold foil that catches light differently from print, the heart-shaped pralines staged loose at the front of the box as if just opened.

Silk fabric is the only set element — chosen because it shifts the read of the pack from grocery aisle to gifting context without competing with the cherry-splash composition that's already printed on the lid.

“The pack was finished. The picture had to feel given, not sold.”
Technical
SoftwareBlender · Cycles · Photoshop
Resolution3840 × 2160 px
Pack formatRigid carton · 198 g
MaterialsCoated white card · gold foil stamping · matte lamination
Deliverables1 hero · 2 macro · 1 side profile
Source artworkProvided by Vobro (final pack design)
Studio
Davidova.Studio
Art Direction · CGI
Alexandra Davidova
Client
Vobro
Location
Warsaw · Worldwide
Next project
Cherry Roses →